This isn't the first time designer Gareth Pugh decided to do a video instead of a runway show for his collection. This is genius. Branding at its finest, people. If you didn't know who he was or what he did or what is vision/outlook is/was, you def will after you watch it. It's such a smart and individual idea to do a video rather than follow the norm with a boring show (shows are boring...I hate to rag, but I've been to so many, and even though I love them, you wait for ev er and then it's over in 10 minutes). Why not invest all that money into something as gorgeous and defined as this? (And welcome back, Kristen McMenamy !)♡
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