Now if you're from the States like I am, you won't be familiar with Monki...but you should be. Even if you don't like the clothes, which look pretty ready-to-wear simple, you should def check out the entire branding design concept as well as their website aesthetic. It's amazing! And they're so smart (yes, I think those Scandies are super smart/brilliant with design) that they have just launched a magazine (i.e. a branded publication which is so so so smart and what I've been preaching to brands to do for-like-ev-er!). The entire package is done so well. Apparently they have stores all over over there (Sweden, Denmark, Norway, Finland and Germany)...but none in the UK or over here across the pond. But looks like you can order online!♡
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| FROM MONKI MAGAZINE |
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| FROM MONKI MAGAZINE |
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| their branded publication has really cute editorial. love it. |
all images from monki.com
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