This is the film from the new Ivana Helsinki Spring Summer 2013 collection, "Mourning Sun Hotel". Apparently, this is a 3D film. Here is what it says about this film on the site:
Ivana Helsinki presents a new spring/summer 2013 collection, Mourning sun motel at New York Fashion week trailer for coming 3D film--get your 3D glasses ready for the first minute to test out the motel in depths.
I'll have a post up next week with my favorite pieces from the collection. Happy Sunday! ♡